Privacy Policy

Mirrativ, Inc. (URL: https://mirrativ.co.jp/; the “Company”) shall handle personal information obtained by the Company based on the Act on the Protection of Personal Information (Act No. 57 of 2003; the “Personal Information Protection Act”), other related laws and regulations, and this privacy policy (this “Privacy Policy”).
Unless this Privacy Policy provides otherwise, the meanings of the terms used in this Privacy Policy are as defined in the Personal Information Protection Act.
Collection and Use of Personal Information
The Company shall, when collecting personal information, disclose or otherwise notify the purposes of use (including disclosure through this Privacy Policy). Where the Company collects personal information recorded in contracts or other documents (including electromagnetic records) directly from the individual concerned, the Company shall specify the purposes of use in advance and collect such information by lawful and fair means.
The Company will handle personal information appropriately and only within the scope necessary to achieve the stated purposes.
Purposes of Use of Personal Information

The Company shall use personal information obtained by the Company only for the following purposes.

(1) Personal information relating to customers

  1. To provide our live-streaming services, content and other information-provision services, and system-use services (including applications) (collectively, the “Services”).
  2. To sell, solicit the sale of, ship, and provide services for products and services of the Company or third parties (including travel, insurance and other financial products; hereinafter the same).
  3. To advertise or promote the products and services of the Company or third parties (including sending direct mailings and e-mails).
  4. To bill for fees and calculate charges.
  5. To verify and authenticate identity.
  6. To provide after-sales service and to respond to inquiries or complaints.
  7. To conduct surveys and questionnaires.
  8. To run sweepstakes or promotional campaigns.
  9. To provide affiliate programs or point-reward services.
  10. To research, compile statistics on, and analyze marketing data.
  11. To provide payment processing and logistics services.
  12. To deliver behavior-targeted advertisements through ad-distribution providers such as Google and Yahoo.
  13. To develop new services and functions.
  14. To maintain systems and address malfunctions.
  15. To post Mirrativ members’ stated information on the live-streaming service.
  16. To pay remuneration and other consideration stipulated in contracts or terms of use separately agreed between the Company and Mirrativ members.
  17. To send or provide prizes and similar items.
  18. For any other purposes individually specified for each of the Company’s services.

(2) Personal information relating to business partners (including the officers and employees of corporate customers)

  1. To make necessary business contacts, perform contracts, conduct negotiations and other business activities.
  2. To manage information on business partners.

(3) Personal information relating to shareholders (including the officers and employees of corporate shareholders)

  1. To exercise rights and perform obligations under the Companies Act and other laws and regulations.
  2. To administer shareholders, including preparing records required by relevant laws and regulations.

(4) Personal information relating to applicants for recruitment activities

  1. To contact and provide information to applicants and otherwise use such information as necessary for recruitment and hiring activities.

(5) Personal information relating to officers and employees

  1. To communicate for business purposes.
  2. To pay remuneration (wages, bonuses, allowances, etc.).
  3. To manage personnel and labor matters and to provide employee benefits.
  4. To conduct health management, including medical examinations, stress checks and other health-related measures.

“Specific Personal Information,” as defined in the Act on the Use of Numbers to Identify a Specific Individual in Administrative Procedures (the “Numbers Act”)—meaning any personal information that includes an Individual Number (or its substitute)—and the Individual Number itself (together, “Specific Personal Information, etc.”) can be used only for the limited purposes prescribed in the Numbers Act. Accordingly, the Company shall not obtain or use Specific Personal Information, etc. beyond the extent necessary to achieve those purposes, nor shall it provide such information to any third party except as expressly permitted under the Numbers Act.

The Company obtains, retains, and uses Specific Personal Information, etc. strictly to the extent necessary for the following purposes:

  • Administration of withholding tax and related matters
  • Preparation of the “Declaration of Exemption for Dependents,” “Insurance Premium Deduction Declaration,” and “Spouse Special Exemption Declaration,” and related clerical work
  • Preparation of salary payment reports
  • Preparation of employee relocation notifications for special collection of individual inhabitant tax
  • Preparation of applications to switch to special collection
  • Preparation of payment records for retirement allowances, etc.
  • Preparation of declarations concerning retirement income
  • Preparation of declarations, notifications, and applications relating to employees’ asset-formation savings for housing and pensions
  • Filing procedures for health insurance, employees’ pension insurance, and corporate pension schemes
  • Filing procedures for Category III insured persons under the National Pension Scheme
  • Applications and claims under health insurance, employees’ pension insurance, and corporate pension schemes
  • Filing procedures under employment insurance
  • Applications and claims under employment insurance
  • Preparation and provision of statutory documents concerning securities transactions for employee share-holding associations
  • Preparation and provision of statutory documents concerning securities transactions under stock-option plans
  • Administration relating to group insurance policies
  • Preparation of payment records for remuneration, fees, etc.
  • Preparation of payment records for dividends, surplus distributions, and interest on funds
  • Preparation of payment records for real-estate rents, etc.
  • Preparation of payment records for consideration for the transfer of real estate, etc.
  • Any other clerical work incidental to the foregoing purposes
Provision of Personal Data to Third Parties

The Company will not provide personal data to third parties unless such provision is permitted by applicable laws.

Entrustment of the Handling of Obtained Information

The Company may entrust a subcontractor with the whole or part of its handling of personal data within the extent necessary to achieve the purposes of use specified in “2. Purposes of Use of Personal Information”.

Handling of Personal Information by Linked Websites, Etc.

The Service and websites operated by the Company may include links to external websites. The Company has no control over any personal information that is registered on such external websites, so the Company shall not be responsible for such information. When registering personal information on an external website, it is encouraged that you review the privacy policy for the said website.

System for Protecting Personal Information

The Company implements the necessary and appropriate measures to prevent the leakage, loss, or damage of the personal data it handles and to otherwise ensure its secure management. The Company exercises necessary and appropriate supervision over employees and contractors (including any subcontractors) who handle personal data.

Procedures for Disclosure, Correction, Discontinuation of Use, and Suspension of Provision to Third Parties of Personal Data
Users may, in accordance with the provisions of the Personal Information Protection Act and other laws and regulations, request the Company to notify the purpose of use, disclose (including disclosure of records of provision to a third party), correct, discontinue using, and suspend providing to a third party, personal data of the relevant user held by the Company. Upon such request from the user to the contact point specified in Section 10 below, the Company shall, without delay, inform the user of the procedures necessary for the Company to process the request.
The Company may, however, refuse a request if the method of submission is deficient, if the request lacks reasonable grounds, or if compliance would otherwise be difficult under applicable laws and regulations.
For each request to disclose retained personal data or to be notified of its purpose of use, an administration fee of 1,000 yen will be charged by postal money order.
Use of Cookies and Other Technologies and External Transmission of Information
When providing our Services, the Company uses cookies (including similar technologies) and technologies provided by third-party services. In the course of using these technologies, information relating to users (the “Cookie Information, etc.”) may be transmitted from the user’s computer, smartphone, or other device to external parties. These technologies assist the Company in understanding how its Services are used and thereby help improve the quality of those Services.
A cookie is a small text file that is stored on a user’s device when the user accesses a web page and is exchanged between the web server and the user’s browser. A web server can retrieve the information written in cookies from a device that visits its website. For example, by referencing the identifier (Cookie ID) written in cookies, the web server can recognize the user’s browser. Further, by storing information or settings entered by the user in a cookie, convenient functions can be provided that save the user from re-entering or re-configuring the same information.
Users who wish to disable cookies may do so by changing their browser settings. Please note, however, that disabling cookies may prevent the user from using some functions of the Services.
The details of the Cookie Information, etc., handled in our Services and the corresponding recipients are as follows.

(1) Google Analytics

  • Data collected: Cookies, browser information (cookie ID, user agent, etc.), operation information (referrer, date/time, etc.), history information (browsing history, etc.).
  • Provider: Google LLC
  • Purpose of use in the Company: To improve and optimize services, to analyze usage conditions, and to consider new services and features.

(2) SKYFLAG

  • Data collected: Cookies, IP addresses, user IDs, information on results (e.g., titles of sites or apps viewed and app usage history).
  • Provider: Skyfall Inc.
  • Purpose of use in the Company: To optimize the delivery of advertisements and to measure the effectiveness of advertisements.

(3) Google Mobile Ads

  • Data collected: Device information (device ID, device model, IP address, etc.), user information, operation information related to advertising, diagnostic information (performance data, etc.).
  • Provider: Google LLC
  • Purpose of use in the Company: To optimize the delivery of advertisements and to measure the effectiveness of advertisements.

(4) Iron Source

  • Data collected: Device information (device ID, device model, OS, time zone, IP address, communication environment, etc.).
  • Provider: ironSource Mobile Ltd.
  • Purpose of use in the Company: To optimize the delivery of advertisements and to measure the effectiveness of advertisements.

(5) pangle

  • Data collected: User IDs for the Service, advertising IDs, device IDs, in-app behavioral data, information on advertisements viewed or clicked, in-app purchase behavior, OS/setting information (language, time zone, etc.), device information, connection information (IP address, carrier, etc.), country/region.
  • Provider: Bytedance Pte. Ltd.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(6) 3DAD

  • Data collected: Device information, browser information, operation information.
  • Provider: Alpha Inc.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(7) Adjust

  • Data collected: User identifier, device information, operation information.
  • Provider: Adjust GmbH.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(8) AIBID

  • Data collected: User identifier, device information, browser information, operation information.
  • Provider: Appier Inc.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(9) Apple Search Ads

  • Data collected: User identifier, device information, operation information.
  • Provider: Apple Inc.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(10) Facebook Ads

  • Data collected: Device information, browser information, operation information.
  • Provider: Meta Platforms
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(11) Google Ads

  • Data collected: Device information, browser information, operation information, network information.
  • Provider: Google LLC
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(12) TikTok ads

  • Data collected: User identifier, device information, browser information, operation information.
  • Provider: Bytedance Pte. Ltd.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(13) X Ads (formerly Twitter Ads)

  • Data collected: User identifier, device information, browser information, operation information.
  • Provider: X Corp.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(14) Firebase

  • Data collected: User ID, device information (device ID, device model, OS, country/region, locale (language), IP address, memory usage, free disk space, etc.), crash diagnosis information, phone number.
  • Provider: Google LLC
  • Purpose of use in the Company: To improve and optimize services, analyze usage conditions, and perform authentication.

(15) Sentry

  • Data collected: User identifier, device information, browser information, operation information, network information.
  • Provider: Sentry Inc.
  • Purpose of use in the Company: To assist with functions necessary for service operation.

(16) Twilio

  • Data collected: Device information, operation information, network information.
  • Provider: Twilio Inc.
  • Purpose of use in the Company: To assist with functions necessary for service operation.

(17) X (formerly Twitter)

  • Data collected: Authentication information.
  • Provider: X Corp.
  • Purpose of use in the Company: To assist with functions necessary for service operation.

(18) Unity Analytics

  • Data collected: Device type, country, device language, in-game behavior and in-game purchases, IP address, Apple IDFA, Google Play advertising ID, plus crash diagnostic information.
  • Provider: Unity Technologies
  • Purpose of use in the Company: To improve and optimize services and analyze usage conditions.

(19) Google Tag Manager

  • Data collected: Device information (device model, OS, IP address, ad identifier), location information, browser information (user agent, HTTP method, HTTP request headers, locale (language), cookie ID, etc.), operation information (app information, access URL, referrer, content display information, etc.), history information (app/site-specific history, etc.).
  • Provider: Google LLC
  • Purpose of use in the Company: To improve and optimize services, analyze usage, and measure, deliver, and optimize the effectiveness of advertisements.

(20) Zendesk

  • Data collected: E-mail address, user name, user ID, handset model name, OS name, OS version, application version, language and region settings, language of agreed terms of use, inquiry type, and inquiry details.
  • Provider: Zendesk, Inc.
  • Purpose of use in the Company: Account management, investigation of trends in service provision and use, verification and improvement of services, response to and investigation of inquiries, response to and investigation of problems, and response to and investigation of unauthorized use.

(21) Max

  • Data collected: Device information (device make, model, OS, time zone, IP address, ad ID, etc.).
  • Provider: AppLovin Corporation
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(22) AdColony

  • Data collected: User identifiers, device information, browser information, history information, location information.
  • Provider: AdColony, Inc.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(23) Google Ad Manager

  • Data collected: Device information (device ID, device model, IP address, etc.), user information, operation information related to advertising, diagnostic information (performance data, etc.).
  • Provider: Google LLC
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(24) Google bidding and Google AdMob

  • Data collected: Device information (device ID, device model, IP address, etc.), user information, operation information related to advertising, diagnostic information (performance data, etc.).
  • Provider: Google LLC
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(25) Meta Audience Network (Facebook)

  • Data collected: Device information, browser information, operation information.
  • Provider: Meta Platforms
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(26) DT Exchange (Fyber)

  • Data collected: Device information, information about applications, OS information, advertising IDs, IP addresses, etc.
  • Provider: Digital Turbine, Inc.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(27) Inmobi

  • Data collected: Device ID, location information, network information, information about SDK, device information.
  • Provider: InMobi
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(28) LINE

  • Data collected: Profile information, applications, browsers, device and network information, history information.
  • Provider: LINE Corporation
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(29) Mintegral

  • Data collected: Location information, device ID, device information, application information, usage data, interactive information.
  • Provider: Mintegral
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(30) Unity Ads

  • Data collected: Device type, country, device language, in-game activity and in-game purchases, IP address, Apple IDFA, Google Play advertising ID, plus crash diagnostic information.
  • Provider: Unity Technologies
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(31) GRASS

  • Data collected: Device information (device make, model, OS, time zone, IP address, ad ID, etc.).
  • Provider: GOODROID Inc.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(32) ReAppi

  • Data collected: User identifier, device information, browser information, operation information.
  • Provider: YouAppi Inc.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(33) Smart-C

  • Data collected: User identifier, device information, browser information, operation information.
  • Provider: ADWAYS DEEE Co.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(34) a8.net

  • Data collected: Cookies, IP addresses, user IDs, information on results (e.g., titles of sites or apps viewed and app usage history).
  • Provider: Fun Communications Co.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(35) AppDriver

  • Data collected: User identifier, device information, browser information, operation information.
  • Provider: ADWAYS DEEE Co.
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(36) MAF

  • Data collected: Cookies, IP addresses, user IDs, information on results (e.g., titles of sites or apps viewed and app usage history).
  • Provider: MYAPPFREE SPA
  • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.

(37) Jammp

  • Data collected:
    Browsing history, search history, records of interactions such as advertisement clicks, attributes such as gender and age group, purchase history, IP address, location information, and other behavioral history information associated with identifiers obtained through cookies, advertising identifiers (IDFA/Advertising ID), and other similar technologies.
    • Provider: MicroAd, Inc.
    • Purpose of use in the Company: To optimize ad delivery and measure ad effectiveness.
    Collection and Use of Personal Related Information through Third Parties
    The Company may collect advertising identifier IDs, demographic information (gender, age), place of residence, TV viewing logs, game play logs, etc., related to users through third parties and obtain them as personal data. The Company may use such personal data for the purposes of use specified in “2. Purposes of Use of Personal Information”.
    Contact Point for Inquiries and Complaints
    If you have any complaints regarding the Company’s handling of personal information, please inquire via the contact point below.
    • Address
      8th Floor Meguroyamate Place, 2-10-11 Meguro, Meguro-ku, Tokyo 153-0063 Japan
      Mirrativ, Inc. – Personal Information Protection Desk
      • E-mail address
        privacy_policy@mirrativ.co.jp
        • Business hours
          10:30 a.m. – 6:30 p.m. (JST), Monday through Friday (excluding national holidays and the year-end/New-Year holidays)
          Updates to this Privacy Policy
          The Company may revise this Privacy Policy from time to time.
          If any material change is made, the Company will announce it on the website or within the application.
          Please review this page periodically to stay informed of our current Privacy Policy.
          Request to Users
          Some of our Services protect your registration information with an ID and password.
          Please manage your ID and password responsibly.
          To help ensure safe use of our Services, please do not post personal information—whether your own or that of others—within the Services.
          Please review the Terms of Use for each service at the links below:
          Mirrativ Terms of Use
          This Privacy Policy shall be executed in the Japanese language. Japanese shall be the governing language and any translation of this Privacy Policy into any other language is for convenience of reference only and shall not bind you or the Company.
          Mirrativ, Inc.
          Founder & CEO, Junichi Akagawa

          日本語版（Japanese）はこちら